Director of Marketing & Communications

January 27, 2011 2:09PM

The Beacon Center of Tennessee is currently seeking a Director of Marketing & Communications.

The Director of Marketing & Communications is responsible for overseeing all Beacon Center public relations efforts; promoting the Center’s research and educational products across all platforms; expanding the Center’s core competencies beyond media relations to include effective, broad-based marketing; and maximizing and reinforcing the Beacon Center brand through all products and communications. Description:

  • Builds and manages the marketing and communications arm of the Beacon Center
  • Works directly with the CEO to develop and execute marketing and communications strategic plan
  • Identifies and targets key audiences for effective messaging goals and marketing campaigns
  • Coordinates with the CEO and director of policy to develop appropriate messaging for all policy initiatives
  • Executes all planned and actual promotional campaigns for policy initiatives and publications
  • Invents new ways to market liberty to the masses, actively breaking stereotypes about those who love freedom and free markets
  • Conducts media interviews within realm of expertise, including frequent radio, television, and print interviews
  • Writes articles within realm of expertise
  • Reviews and edits all external communications issued by the Center
  • Represents the Center with external audiences
  • Administers ad placements, including online ads, paid, and exchange ads
  • Executes the Center’s web and social media presence on a daily basis
  • Drafts the monthly “Tennessee Policy Snapshot” and other communications highlighting the Center’s achievements and policy initiatives to supporters
  • Enhances the Center’s e-marketing capabilities and effectiveness, including expanding and brokering mailing lists of subscribers, as well as monitoring and improving e-campaign results
  • Works with other members of the Center’s team to advance their priorities, including assisting the policy and development staff to ensure that the Center’s brand is maintained through all communications
  • Implements robust measurement of all marketing and communications efforts

Preferred Experience:

  • Bachelor’s degree or higher
  • 3-5 years of marketing and/or communications experience in a nonprofit, political, corporate, or agency setting
  • Marketing expertise that extends beyond media relations
  • Experience developing and implementing strategic marketing and communications plans
  • Excellent written and oral communication skills
  • Understanding of public policy and knowledge of political processes
  • Affinity for liberty and free market principles
  • Ability to “inspire beyond the choir” to reach new audiences to advance the Center’s mission
  • Tennessee-specific policy knowledge, think tank experience, and news media contacts are all pluses


How to Apply:

Qualified candidates should submit the following application materials in one PDF:

  • Résumé
  • Cover letter, which should detail your philosophical interest in our mission and your salary requirements
  • One page write-up detailing 2-3 examples of how you have utilized creative marketing to sell an idea or product

 Materials should be emailed to Claire Dixon, Executive Director of Talent Market, who is assisting with the search:

 While we thank all applicants for their interest in this position, we are only able to contact those to whom we can offer an interview. No phone calls, please.